Apple might launch Chromecast alternative to boost TV service

Apple allegedly considered plans to offer its own Chromecast alternative as a way to increase the number of viewers on its upcoming TV service. The plan had been discussed internally, according to newly surfaced sources, though the company hasn’t confirmed the rumor. Assuming the report is correct, Apple’s dongle would provide access to the company’s own video platform.

Consumers currently have cheap ways to access streaming media via companies like Google, Amazon, and Roku. All three offer inexpensive models, such as the Fire TV Stick and Chromecast, that enable consumers to access streaming media with a relatively small financial barrier.

Apple, on the other hand, only offers the Apple TV as a way to access streaming media on a television. The device is far more expensive than some of Amazon’s and Google’s competitors, but the company may be planning to launch a dongle that’ll change that.

This dongle will reportedly have access to Apple’s anticipated upcoming video streaming service, which reports have claimed will be available in more than 100 countries. Past sources have alleged that Apple will launch its TV service for US customers in the first half of 2019.

It’s unclear what price point the company would target with the dongle, as well as whether it has any plans to actually proceed with it. Despite that, such internal talks hint at an exploration of Apple TV alternatives that would help bring Apple’s video service to a larger audience. Apple’s TV offering will reportedly offer free original shows for its device owners.